About Entrepreneur's The Franchise Guidebook
Are you ready to explore franchising, but don’t have a clue where to begin? This book is your square one - your guide to the intricacies of the franchise relationship and how it affects every facet of the franchise business.Established entrepreneurs who want to grow their business through franchising will fi nd this book to be a big boon also, as it highlights all the information you need to know to start and build a thriving franchise company—from choosing the right franchise concept to how a company’s culture determines how it should find franchisees. Drawing from the examples of 18 of the country’s top and up-and-coming franchise companies and their respective franchisees, this book shows how they have grown and nurtured their franchise relationships by sharing knowledge on various topics, including: Branding, Social media tactics,Technology, Local and international expansion, and Location hunting.
PLUS! A directory of franchise companies, specifi c tips on franchising, and traps to avoid for would-be franchisors and franchisees.
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